Nowadays in the Internet of People, many businesses rely on collecting big data on how users surf the web or share content in exchange of free applications such as social media, search engines or websites. Most business analysts state that people are the product and advertising is the income.
Consumers mainly pay for physical products like Cars, TVs, smoke detectors, etc… and these products are more and more connected devices to your smart phone or directly to the Internet. This connection enables the manufacturer to offer new features like real time traffic info for cars or online content for TVs.
Imagine you buy a new car that has embedded connectivity and your dealer ask you these questions: “Are you willing to share data from your car with the manufacturer? And what do you want in exchange?”
Well you can find a similar question Accenture Report, The Internet of Things: the Future of Consumer Adoption”
So many customers are willing to share their consumer habits in exchange of a free service or Feature.
If a connected product has an active connection to the Internet then the cost of collecting info on how your customers uses your product is just a few dollars (or euros) per year. Information on customer engagement with a product is something very new and very valuable. For example it helps the designer of the product to understand how the customers use the product and how to design the new version or new features.
So the Marketing potential for manufacturers of connected products is huge. The problem is not technology. The main concern should be how these companies build a relationship with their customers to be:
Clearly stated: If you buy a product that collects info on your habits: you should be noticed and be aware of this.
Accepted by the consumer: There should be mechanisms for the consumer to “opt-out” is this data exchange.
Secure and Private: The manufacturer should provide ways to offer privacy through making data anonymous or control third party info exchange like brands, advertisers, friends and family.
Fair: Most users will only accept this data collection if there is an incentive form them.
Brand Research and Analysis companies like Altimeter Group are already doing reports on how to craft a digital strategy and the possibilities of customer experience in IoT products. On their report you can find their recommended methodology to build your strategy:
Customer Engagement Analysis of connected products should be a priority of any Digital Strategy. Carriots IoT platform is already evolving to support this.
Christmas season is just around the corner and smart bracelets to track your favorite sport might be the perfect gift. Sport wearable devices, combined with apps, help you train properly while they also motivate you. You might already know the wonders of the most known products but here are some other interesting IoT sport products:
For example, if you are a runner probably want to try the Under Armour Gemini 2 shoes. The shoe is connected with an app to your mobile ( although there is no need to run with your phone) and the shoes tracks every run you make. The app get a map of your run and suggest how to improve yourself by the next. Also a pair notifies you when you achieve 400 miles that is the calculation of time that a pair can used properly ( and time to buy a new pair of course). In the web site you have information about how the pair of shoes works,in the next video Under Armour team speaks about how was the creation of the shoes and how every detail was important.
If your sport is baseball-softball Zepp is for you. It is a training platform that mixes a free app and a sensor you put in your baseball bat. The system tracks your swings and smart coaches you the areas you must focus on. The instant evaluations can even render swing in 3D. You can even go social and compare your training with other players.
Zepp has also a similar solutions for golf players. This time the sensors are located in a wearable glove. If you like like tennis, then check Babolatproducts. They are the pioneers in racquets sports. Babolat launched the first product, the “Play&Connect Racquet”, back in 2012. It is used by professionals like Rafa Nadal.
There are other examples for well known companies likeAdidas developing solutions in the IoT arena, like Micoach Smart Ball that tracks your strikes and show how you manipulate the soccer ball .The ball hides a sensor to collect data like the power of your kick, the speed or how the strike is and sends to your phone. Like other solutions, your smartphone app becomes a smart coach to improve your ball handling.
More than geek gadgets
Most of these sport wearables are considered simply geek gadgets to improve the amateur pratice. But now they are becoming more and more useful to “End the Pain”. An interesting article in Technologist.eu Magazinetalks about sport and technology and one of the topics is the efficiency in the computer simulations to prevent injuries (and other interesting topics too related with sport and tech) or help in the recovery process . You can read about the example of Kitman Labs, a company that has a product to transform data into insights to reduce player injuries and optimize the players health .
With Internet of Things you can be ready to practise any sport, don’t you? Or at least you can find nice christmas gift ideas.
At Carriots we have many start-ups creating amazing IoT proof of concepts with our free accounts or corporate solutions. If you are one of these entrepreneurs and you are looking for funding, you might be interested in the CPSE Labs 3rd Open Call. Selected experiments may be awarded up to € 150,000 and gain access to high quality world class expertise. You can apply to CPSE Labs until June 22nd, 2016 at 17:00 h. CET.
Cyber-physical systems are networked collections of interacting devices, sensors, hardware and software services for collaboratively delivering new functions. The field of CPS includes developers and manufacturers of devices and software, technology suppliers, and systems integrators. Many technology and engineering firms are already working in cyber-physical systems without identifying it as such. Almost all IoT devices are considered cyber-physical systems.
Cyber-Physical Systems Engineering Labs (CPSE Labs) is a European Union-funded initiative designed to provide support for engineering and technology businesses in Europe, which makes technical support and funding available to European technology businesses by funding experiments.
In particular, these experiments are expected to be focused and fast-track and aimed at developing cyber-physical systems (CPSs). Selected experiments may be awarded up to € 150,000 and, in addition to funding, gain access to support and advice from specialist research staff.
Any organisation eligible for EU support is very welcome to apply. Proposals from SMEs or organisations new to EU funding are particularly welcomed. Costs will be re-imbursed to industrial applicants and profit organization at the rate of 70% (including direct costs and 25% for indirect costs) and to non-profit at the rate of 100% (including direct costs and 25% for indirect costs).