Tagged: Condition Monitoring

Internet of Things: a Marketing Revolution

Working with Marketing teams to develop  IoT solutions or products is one of the challenges we have in Carriots. This happens because Internet of Things has changed  the vision of some aspects in marketing related with connected products, like: the product lifecycle, the customer engagement or the quality of the service.

Managing the product lifecycle – imagine that you buy a car. Traditionally a car had not a connexion with Internet. Nowadays, most of cars are connected in many different ways and that situation generate new management opportunities and challenges:

  • New business models: most of vehicules are connected products that offer new services to users. On the first year these services can be free and after that they mostly start to have a cost per year or trimestre. The weather service or the parking information can be some examples. This “add-on” is indeed a new business model for brands that obtain new benefits after the sell and now marketers need to learn how to manage this. For example marketers now need to focus on the conversion process of a free trial service into a subscription.
  • New software updates that offer new features. Software updates have become a daily routine, where our mobile apps constantly add new features and this is also becoming normal in connected products using software in the user experience like a Tesla car. Imagine the power to introduce new features to the product by downloading an actualization that transforms the product into  something different from when the customer acquired it.

 

Photo by Laura Gariglio 3
Photo by Laura Gariglio

Customer engagement.-

  • Some weeks ago we wrote a post about that ( you can read it here) . The conclusion was that now you have real data about your clients and how is their relationship with your products. If you offer them something in exchange (for example, the weather forecast for free in the cars) the customers might share with you information about how they use your product.
  • But is not only this, marketers can also track information about how the customers share their product usage in social media . This is information about how people use your product and it is a good feedback.  Marketers here can play a big role, not only analyzing that data . They can cheer up people to use their media to share experiences and create challenges for the customers. Nike, for example, has a big community of runners using their products and sharing information (#justdoit).  

Quality of service.

  • For companies: Like recently was in our post about Condition Monitoring and how Internet of Things are changing the maintenance processes. Including some sensor in products and introducing IOT Data Analytics you can improve a product. A better maintenance increases security and reduces costs. The company not only sells just a product, it is now a connected product that offers new quality guaranties that were impossible before.
  • For customers: Internet of Things can change your relationship with a product. Recently, Jaguar and Shell announced that they launched together the first in-car payment system. It works via Shell app and Shell service stations and is a part  of the new jaguar XE, XF and the F-Pace.The system provides a new step in the quality of service  for both companies: Shell offers something different from another’s gas stations, a benefit for customer: commodity. And Jaguar offers to their clients a new experience, another option. For sure, we will see more of this type of alliance in the near future.

jagshellcashlesspaymentimage15021710-resize-1024x768 (1)

 

Internet of Things is a marketing revolution in someway, because the teams need to have a deep knowledge about  this new features and services that no were available before.

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Condition Monitoring: real examples of use

Ever wondered how many machines fail around the world every second? It might be impossible to know the exact number because most of the machines are not connected to a system where they can report errors. If the machine is critical to your business or to your life, you might have a maintenance contract to prevent failures or at least have a repair as soon as possible. Companies providing maintenance contracts have tried to prevent failures in their systems by programing periodic inspections and maintenances job and to avoid common failures. Normally periodic inspections follow a protocol the check the parts of the machine and try to fix minor malfunctions to avoid a big one. Internet of Things, in some industries, has revolutionized the maintenance process by introducing Condition Monitoring Systems that can prevent malfunctions and sudden failures. Condition Monitoring, picks data that machinery is transmitting while it operates ( like temperature, vibrations,fluids, electronic data, power consumptions …), analysing them and combining with other external information ( like site conditions, for example the weather or the repair history) . Mix all the data, process it with the right tools and workflows and as result you can predict possible failures.

Verizon has a special division working in develop IoT Products in Smart Monitoring & Management ( you have the link at the end of the post) , if you see the next video you understand better what Condition Monitoring is:

The connected machinery and the Internet of Things allows to have important data to analyze and to program better maintenance jobs. This new procedure is very important for the people who work with this machinery (sometimes very dangerous) trying to prevent possible accidents and helping the Maintenance Team “predict” better inspections. In fact, Condition Monitoring has become a very important step in the Maintenance Strategy. Big companies like Caterpillar (CAT) are working with this technology in many fields and improving it every day to offer better solutions, one example you can see in the video about how Cat® MineStar™ Health works:

The benefits are huge: more secure machines, planned maintenance becomes more effective, important reductions in repair costs and an increase in the machine life expectancy. The IoT has changed the Maintenance Concept of many industries and machines and there are already many examples around us, like in the elevators of ThyssenKrupp.

Sometimes, there are machines working in hostile environments and access to them is difficult. In this case we can combine Condition Monitoring with Remote Diagnosis of the problems. Siemens has expertise in the area. They use remote monitoring and diagnosis in wind turbines deployed worldwide, normally in remote areas to collect all sort of alarms remotely but also detecting potential errors before become major failures.

Carriots Iot Platform is already used by several of our industrial customers in their Condition Monitoring strategy. Our software is a building block of the solution, easy to integrate with existing devices and IT systems used in maintenance workflows. If you are a manufacturer of machinery willing to offer new maintenance services, or a company providing maintenance services, don’t hesitate to contact us!

For further information:

http://www.verizonenterprise.com/products/internet-of-things/smart-monitoring-management/condition-based-maintenance/
http://www.cat.com/
https://max.thyssenkrupp-elevator.com/es/
http://www.energy.siemens.com/co/en/services/renewable-energy/wind-power/remote-diagnostics.htm

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